MILAN – Spanish chain IBEROSTAR Hotels & Resorts
recently signed an important sponsorship deal with FC Internazionale. As of
January 2013, Iberostar is an official partner of one of Italy’s best
supported clubs, with fans hailing from Germany, Spain, the UK and
Russia: all key markets for IBEROSTAR.
A press conference
to present the deal was held this afternoon at BIT 2013 (International Tourism Exchange), featuring the Nerazzurri’s commercial director Giorgio
Ricci, Esteban Cambiasso, Iberostar commercial director Xisco Martinez
and European marketing director Oscar Luis Gonzales.
Iberostar
Hotels & Resorts have chosen to work alongside the Nerazzurri
because they share the same dynamism, enthusiasm and commitment and
because FC Internazionale has always been one of the most prestigious
and highly regarded clubs in the world.
Iberostar Hotels
& Resorts has always believed in the values of sport and they work
as a team to reach their goals. They hope this deal will help to raise the profile
of their brand in Italy, a market which has considerable growth potential –
especially in terms of resorts on the Mediterranean – creating an
emotional relationship with the brand, and using the positive values of
sport to quickly raise awareness of the brand, the company and the
services provided.
The Iberostar Hotels & Resorts
logo – a five-sided yellow star against a white background – will be prominent in the corporate hospitality
area at the Stadio Giuseppe Meazza, at the Centro Sportivo Angelo Moratti and on the club’s
information material. Iberostar Hotels & Resorts will also be
matchday sponsor for Inter v Parma in Week 33 of Serie A 2012/13.
All Iberostar Hotels & Resorts facilities that overlook the Mediterranean
guarantee guests a perfect stay, ensuring a professional, meticuous
service and, above all, exclusive holidays with relaxation, well-being
and sporting activities the priority. IBEROSTAR’s facilities are such
good quality that they are often chosen by professional sports stars for
training purposes. IBEROSTAR are therefore very active in and keep a close
eye on sport, having sponsored several prestigious tennis and
basketball clubs for many years.
IBEROSTAR not only
offers guests a beach holiday but also sporting breaks: golf lovers can
take advantage of special packages to spend unforgettable hours on some
of the most exclusive courses around, and tennis fans can hone their skills
with the help of coaches at the famous Vilas Academy in Palma, Majorca.
Giorgio Ricci spoke of his delight at the deal: “It’s a great pleasure to be able to welcome such a prestigious company with great global appeal, like Iberostar, into the Inter family. We’ve been chosen for our DNA, the Inter DNA, and being international is the main part of this. We are followed all over the world and have great numbers not only in Italy but also abroad. There are 318 million Inter fans all over the world, and 75 million of these are in Europe. We also have the highest number of supporters in China: 122 million. 13 million people in Brazil are Nerazzurri fans and there are 8 million Interisti in Argentina. These really are international figures.”